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Realtime Assets for Advertising Teams in Berlin
Mimic Productions creates real-time 3D assets for advertising workflows that need believable characters, fast iteration and engine-ready delivery. We support agencies and brand teams with character optimisation, motion capture, facial animation and integration for Unreal Engine, Unity and other real-time environments.
Realtime Assets for Advertising
Built for campaigns that need motion, speed and control
Advertising often asks for more than a single finished render. Teams need characters that can adapt across edits, versions and channels, while still holding up in close-up. Our realtime asset pipeline is set up for that kind of work: realistic 3D avatars, clean deformation, rig integration, shader and texture preparation, and motion capture support for live or near-live performance.
For agencies, the value is in reducing friction between creative approval and technical execution. We can help shape digital brand characters, avatar-led spots, virtual presenters and performance-driven scenes for Unreal Engine, Unity and similar real-time platforms. The work is practical as well as visual. Assets must be readable under changing light, stable in motion and prepared for the handoff into a production or experiential pipeline.
Production challenges
What usually slows a realtime advertising brief
These are the pressure points we plan for when a campaign is moving from concept into production.
01
Characters that must hold up in motion
A strong concept can fail if the face, body or materials break once animation starts. We prepare assets for believable movement, expression and frame performance.
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Delivery into more than one platform
A campaign may need the same character in a film, an interactive piece or a real-time event. We build with engine compatibility and practical handoff in mind.
02
Creative approvals that change late
Advertising iterations often arrive after the character has been built. We organise rigs, textures and motion plans so revisions remain manageable without starting again.
What your team gets
What this service helps your team achieve
01
Engine-ready character assets
Prepared for Unreal Engine, Unity and other real-time platforms.
02
Performance that reads naturally
Facial and body motion capture support for expressive digital performance.
03
Advertising-friendly realism
Textures, shaders and deformation designed for close scrutiny.
04
Cleaner production handoff
Assets organised for creative, technical and downstream deployment needs.
Capabilities and deliverables
Core production capabilities
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- 3D character optimisation. Discuss the target application and practical performance constraints.
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- Real-time avatar creation. Discuss the target application and practical performance constraints.
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- Facial motion capture. Identify the expressions and close-up detail required by the performance.
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- Body motion capture. Plan the session around action references and performance requirements.
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- Rig integration. Review proportions, range of movement and the animation handoff.
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- Shader and texture preparation. Review surface detail under representative lighting and camera distances.
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- Animation clean-up. Review timing, weight and readability in the intended scene.
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- Unreal and Unity compatibility. Discuss the required result and production scope during the project briefing.
Production approach
How we approach a realtime asset brief
We start by understanding where the character needs to appear, because advertising assets are judged differently in a social edit, a hero film, a live presentation or an immersive activation. From there we shape the character for the target engine or workflow, with attention to facial fidelity, body motion, deformation, materials and lighting response.
Where motion is part of the brief, we can support facial and body capture and then refine the result so the performance feels intentional rather than technical. For teams building brand characters, this means fewer surprises between look development, animation and final deployment. The aim is not to overcomplicate the pipeline, but to give agencies and brands a dependable production path for digital characters that need to perform convincingly in real time.
Mimic Productions is based in Berlin and works across advertising, promotional content and commercial storytelling. The source material shows experience with motion capture and animation for advertising projects, character creation for promotional campaigns, and real-time work such as a music video produced in Unreal Engine. That makes this service suitable when a campaign needs a believable digital performer, not just a static asset.
Specify the target application, camera distance and expected scene complexity. Review the asset in that context and agree responsibilities for optimisation, import and testing, including how materials and animation should behave in the final experience. For a campaign, identify the hero shots, brand approvals and the different placements or aspect ratios required.
Explore our Real-Time Assets services and Advertising production.
Related production services: 3D Modeling for Advertising · 3D Animation for Advertising · Real-Time Assets for Virtual Influencers.
How we work
Typical delivery flow
01
Brief and use case review
We confirm where the asset will appear, which engine or channel it needs to support, and how much performance detail is required.
02
Asset build and optimisation
Characters are prepared with the right geometry, textures, shaders and rig structure for real-time use.
03
Motion and animation support
If the campaign needs performance, we apply capture, clean-up and character animation for believable movement.
04
Integration and handoff
We test the asset in the target environment and prepare it for the next stage of production or deployment.
Frequently asked questions
Frequently asked questions
Can you create a realtime asset for an ad without a full game-style build?
Yes. Realtime assets for advertising do not have to be game characters. We can build digital humans or brand-led avatars for film, social content, live visuals or experiential work, as long as the target use is clear from the start. The build can be kept focused on the look and performance the campaign actually needs.
Which engines do you support?
The source material confirms compatibility with Unreal Engine, Unity and other major real-time platforms. The right choice depends on the campaign workflow, the kind of motion required and where the asset will be deployed. We shape the character and technical setup around that target rather than forcing a single method onto every brief.
Do you handle the motion capture as well as the character build?
Yes, motion capture is part of the documented capability set. We can support both facial and body capture, then refine the animation so it works within the character and the intended ad format. That is useful when the creative depends on performance rather than a static posed asset.
Can this service work for live or interactive campaigns?
It can, provided the brief is planned for real-time use. The source text explicitly references live virtual performances, interactive experiences and virtual production workflows. We would still need to confirm the engine, timing, technical limits and the role of any partner teams involved in deployment.
Do you only work on entertainment-style visuals?
No. The advertising source describes work for global brands and creative agencies, including promotional content and commercials. Real-time assets can support brand storytelling, product promotion, character-led campaigns and event visuals, provided the creative objective fits the format and the production scope is realistic.
What should an agency bring to the first conversation?
A clear idea of the character, where it will appear, the intended channels and whether motion or interactivity is required. It also helps to share any engine preference, timing constraints and approval process. That gives us enough context to advise on the most practical asset path and avoid unnecessary build complexity.
Frequently asked questions