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Project Details
Project Details
Release: 2021
Client: MCM Worldwide
Services: 3D Scanning, Digital Double, Data Cleanup
Campaign: MCM | SS21 Campaign
MCM | SS21 Campaign - 3D Scanning and Digital Double
Mimic Productions provided expert 3D Scanning and data cleanup services for the MCM SS21 "Techno Jungle" collection, translating physical fashion into highly detailed Digital Doubles. Our team successfully captured unconventional, dynamic body poses and accessories to facilitate a truly flexible and immersive virtual production campaign.
Overview
The MCM | SS21 Campaign, "Techno Jungle," sought to break physical limitations by utilizing 3D Scanning and virtual production environments, allowing the fashion line to be featured globally in various digital locations with ease. Mimic Productions was brought in as the trusted partner for the crucial initial phase: creating accurate, high-fidelity Digital Doubles of the models, fashion, and accessories. This project required us to leverage our advanced scanning services to capture dynamic and unconventional body positions, delivering clean, production-ready assets for the brand's innovative virtual fashion showcase.
Campaign Experience
The 3D Scanning process for the MCM | SS21 Campaign demanded innovation, as our team needed to accurately capture models in dynamic and unconventional poses—including laying down—requiring new calibration techniques to maintain data fidelity for the resulting Digital Doubles.
Utilizing our high-resolution scanning technology, we ensured that every intricate detail of the MCM SS21 fashion and accessories was perfectly translated into the digital realm, providing the foundation for the photorealistic VFX required for the virtual "Techno Jungle" environments.
By providing meticulous 3D Scanning and cleanup services for the MCM | SS21 Campaign, Mimic Productions enabled the creative team to un-learn physical limitations, offering unparalleled flexibility in asset placement and background changes within their stunning, global virtual production.
Mimic’s Contribution
3D Scanning
Our core contribution was the specialized 3D Scanning of models in unique, non-standard poses for the campaign, which included the scanning of fashion and accessories to create highly realistic Digital Doubles for the MCM collection. We ensured the accuracy and fidelity of all scan data, setting the stage for the final high-end work.
Data Cleanup
Following the capture, Mimic Productions performed comprehensive data cleanup services, preparing the intricate mesh data from the 3D Scanning into production-ready assets. This vital step ensured the Digital Doubles were clean, optimized, and ready for integration into the client's virtual production pipeline.
Watch & Behind‑the‑Scenes
Credits
Client:
MCM Worldwide
Mimic Role
Creative Partner:
N/A
Technology Partners
Scanning and clean up services
3D Scanning
Platform
N/A
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