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Project Details
Project Details
Client: SubGlobal
Artist/Performer: Travis Scott
Services: 3D Modeling, Texturing, Rendering, Shading
Campaign: Utopia Album Launch
Format: Digital Double & Album Artwork
Campaign Scope: Global Music & Commercial Release
SubGlobal: Travis Scott Utopia - Digital Double & 3D Character Creation
It was a profound honor to partner with SubGlobal to bring the visual identity of Travis Scott’s Utopia to life through high-fidelity Digital Double creation. Our team was thrilled to support this iconic campaign, providing bespoke 3D Modeling, Texture Painting, and Unreal Engine Rendering to craft the stylized imagery for the album’s promotional artwork.
Overview
Collaborating with the creative visionaries at SubGlobal for the SubGlobal | Travis Scott Utopia project was a true highlight for our studio. The goal was to develop a hyper-realistic yet stylized digital representation of the Artist and Performer to serve as the centerpiece for one of the most anticipated album covers of the decade.
By integrating custom sculpted likenesses with advanced Character Creation workflows, we focused on capturing the unique energy Travis Scott brings to his art. It was a privilege to contribute to the Utopia universe, ensuring every detail - from the precision of the facial geometry to the metallic glint of the teeth grills - aligned perfectly with the campaign’s aesthetic.
Project Experience
To ensure the technical success of the SubGlobal | Travis Scott Utopia campaign, our team utilized a sophisticated 3D Modeling pipeline, performing meticulous retopology and texture refinement to ensure the asset responded realistically to cinematic lighting.
It was an inspiring process to translate the Artist and Performer’s distinct presence into a digital medium, where we focused on developing nuanced facial expressions and refining the Digital Double to mirror the raw emotion found in the Utopia tracks.
The final visual impact of the SubGlobal | Travis Scott Utopia project was achieved through high-resolution Rendering in Unreal Engine, resulting in a polished, world-class asset that stood at the forefront of the global album launch.
Mimic’s Contribution
Digital Double & Likeness Sculpting:
We were honored to craft a custom likeness of Travis Scott, focusing on intricate facial geometry and eye refinement to support the director's specific stylistic requirements.
Texture Painting & Look Development:
Our team dedicated significant care to the material response of the asset, refining skin shaders, lash groom elements, and bespoke textures to ensure the character felt tangible and immersive.
Unreal Engine Rendering:
Supporting the project's final output, we leveraged Unreal Engine to conduct visual development and generate high-resolution renders for the official album artwork and promotional materials.
Project Highlights
Credits
Client:
SubGlobal
Mimic Role
Creative Partner:
N/A
Technology Partners
3D Modeling
Texturing
Rendering
Shading
N/A
Platform
N/A
We don’t make dreams come true. We make them real.
If we can bring a legend from the archives into the world of AI, we can certainly elevate your brand story. Let’s create the next iconic moment together.