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Project Details
Project Details
Release: 2020
Client: Joerg Zuber (Studio Joerg)
Artist/Performer: Noonoori (Digital Character)
Services: Realtime Motion Capture, Animation
Scope: Corporate Event / Digital Interaction
Campaign: Siemens Live Event Interaction
Noonoori x Siemens - Realtime Motion Capture
We were honored to collaborate with creative visionary Joerg Zuber to bring the globally recognized digital icon, Noonoori, to life for a live Siemens event. By utilizing realtime motion capture, we helped bridge the virtual and physical worlds, ensuring Noonoori could interact seamlessly and spontaneously with the event audience.
Overview
It was a privilege to partner with Studio Joerg Zuber on this pioneering project featuring the digital fashion icon, Noonoori. Taking place in 2020, well before the widespread mainstream adoption of V-Tubing, this collaboration sought to push the boundaries of live digital performance. The goal was to have Noonoori interact in real-time at a major Siemens event, stepping out of static imagery and into live conversation.
Our team was thrilled to host the production in our Berlin studio, working meticulously to ensure that the charm and personality of this beloved digital figure were translated instantly to the screen. Supporting the director's vision for a live, responsive avatar allowed us to participate in a truly innovative moment for digital character interaction.
Project Experience
Technological Innovation:Executing the Noonoori x Siemens - Realtime Motion Capture project required a robust pipeline capable of streaming high-fidelity motion data instantly, a process we were excited to facilitate for such a high-profile character.
Character Authenticity: To maintain the specific poise and personality of the character during the Noonoori realtime motion capture session, we worked closely with the creative team to ensure the live performance data translated perfectly to her digital rig.
Pioneering Impact: As an early exploration into live digital avatars, the Noonoori - realtime motion capture event served as a standout example of how brands could leverage technology to create immersive, futuristic interactions.
Mimic’s Contribution
Realtime Motion Capture
We provided the studio infrastructure and technical support to stream motion data live, allowing Noonoori to react and respond to the audience in the moment.
Digital Asset Integration
Our team assisted in ensuring that Noonoori's signature digital fashion physics responded naturally during the live transmission, maintaining the high visual standard her fans expect.
Project Highlights
Credits
Client:
Studio Joerg
Mimic Role
Creative Partner:
Joerg Zuber
Technology Partners
Motion Capture Live (realtime)
Clothing
N/A
Platform
Corporate Event / Digital Interaction
We don’t make dreams come true. We make them real.
If we can bring a legend from the archives into the world of AI, we can certainly elevate your brand story. Let’s create the next iconic moment together.