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Project Details
Project Details
Release: 2020
Client: Golgotha
Artist/Performer: Griff
Services: Digital Double, 3D Modeling, Texturing, Grooming, Rigging
Format: Music Video
Griff - Say It Again - Digital Double Creation & 3D Rigging
We were honored to partner with the creative team at Golgotha to bring a surreal vision to life for Griff’s music video project. By focusing on digital double creation, including precise modeling, grooming, and rigging, we helped translate the artist and performer’s likeness into a stylized digital realm. This collaboration highlighted the seamless integration of visual effects and musical storytelling.
Overview
It was a distinct privilege to collaborate with the visionary studio Golgotha on this unique music video project. Supporting their creative direction required a delicate balance of technical precision and artistic sensitivity to ensure the digital representation remained true to Griff. The goal was to create a digital asset that could exist comfortably within the specific aesthetic boundaries set by the directors.
The project involved crafting a hyper-realistic digital double, allowing the artist and performer to transcend physical constraints within the narrative. The energy in the collaboration was palpable, as we worked together to integrate high-end 3D character assets into a stylized visual world. It was exciting to see how the technical aspects of 3D Modeling and Rigging facilitated a new layer of expression for the campaign.
Project Experience
The process of developing the Golgotha & Griff - digital double required meticulous attention to the textual details of the skin and clothing. We utilized advanced 3D modeling techniques to ensure every digital element honored the specific art direction required for the video's unique atmosphere.
To capture the essence of the artist and performer, the team placed significant emphasis on the grooming and rigging phase. This technical foundation allowed the animators to push the boundaries of movement while maintaining the recognizable emotion and identity of Griff throughout the performance.
The final result of this digital double creation project is a testament to what is possible when creative design meets precise technical execution. Seeing the digital avatar seamlessly inhabit the surreal environment of the music video highlighted the power of modern VFX in enhancing musical storytelling.
Mimic’s Contribution
Digital Double Modeling
We supported the project by meticulously sculpting the high-resolution geometry of the artist and performer, ensuring the digital mesh captured accurate anatomical proportions and facial structures to serve as a flawless foundation for the music video.
Photorealistic Grooming & Texturing
Our team crafted the intricate surface details, from the pores of the skin to the specific style of the digital hair (groom). This focus on texture and materiality was essential to maintaining the artist and performer’s signature look within the stylized digital environment.
Advanced Rigging
To prepare the character for complex animation, we developed a robust skeletal rig. This technical setup provided the necessary range of motion and deformation controls, allowing the creative team to drive the digital double's performance with fluidity and expression.
Project Highlights
Credits
Client:
Golgotha
Mimic Role
Creative Partner:
N/A
Technology Partners
Digital Double
Modeling
Grooming
Rigging
Texturing
N/A
Platform
N/A
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If we can bring a legend from the archives into the world of AI, we can certainly elevate your brand story. Let’s create the next iconic moment together.