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Project Details
Project Details
Release: 2020
Client: Burberry
Artist/Performer: Kendall Jenner
Services: Digital Double, 3D Scanning, Modeling, Texturing, Animation, Shading, Realtime
Campaign: WERKFLOW X KENDALL JENNER
Burberry - Kendall Jenner Digital Double & Hair Grooming
Mimic Productions partnered with WERKFLOW and Burberry to create a photorealistic digital double of model Kendall Jenner for a groundbreaking ad campaign. Our team provided high-fidelity 3D scanning, detailed modeling, and advanced Unreal Engine hair grooming to deliver a cutting-edge virtual asset that blurred the line between the physical and digital world for the high-fashion brand.
Overview
The Burberry - Kendall Jenner Digital Double project was a landmark collaboration, showcasing the integration of high-end digital human technology into a global fashion campaign. Working closely with WERKFLOW, Mimic Productions was tasked with faithfully recreating the model's likeness as a versatile digital double asset. Our role encompassed every technical and artistic step, ensuring the final asset was production-ready for various campaign needs, ultimately demonstrating the power of VFX and virtual production in high-fashion storytelling.
Campaign Experience
The technical precision involved in creating the photorealistic asset for the Burberry - Kendall Jenner Digital Double campaign set a new standard for digital human technology in commercial advertising. We utilized advanced 3D scanning and detailed asset creation to capture every nuance, ensuring the final digital double maintained the integrity and recognition required by a global luxury brand like Burberry.
A key innovation in this project was the implementation of Unreal Engine hair grooming, which brought an unprecedented level of realism and real-time performance to the digital double. This strategic technological choice allowed for dynamic lighting and shading, ensuring the animated asset was indistinguishable from live-action footage and elevating the overall campaign's visual fidelity.
This collaboration successfully merged high-fashion with virtual artistry, proving that Mimic Productions’ expertise in creating and animating digital doubles is essential for future-forward, impactful brand narratives. The WERKFLOW X KENDALL JENNER campaign demonstrated how sophisticated VFX and virtual production can allow brands creative freedom beyond the limitations of physical shoots.
Mimic’s Contribution
Digital Double
Mimic Productions delivered a high-fidelity digital double of Kendall Jenner, complete with detailed modeling, texturing, and shading. The creation involved precise 3D scanning data processing and artistic refinement to ensure the digital human asset was an accurate, lifelike representation for the Burberry campaign.
Unreal Hair Groom
A significant focus was placed on the hair asset, which utilized cutting-edge Unreal Hair Groom technology. This ensured the photorealistic hair could react naturally under different virtual lighting scenarios, a crucial detail in elevating the realism of the digital double for the high-end commercial.
Animation & Realtime
We provided the technical framework and final asset preparation for animation and realtime usage, giving the client maximum flexibility. This capability is key to integrating the digital double into virtual production pipelines, making the asset versatile for future VFX and interactive content needs.
Watch & Behind‑the‑Scenes
Credits
Client:
Burberry
Mimic Role
Creative Partner:
WERKFLOW
Technology Partners
Digital Double
3D Scanning
Modeling
Texturing
Animation
Shading
Realtime
N/A
Platform
N/A
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