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Project Details
Project Details
Release: 2021
Client: Burberry
Artist/Performer: Naomi
Services: Digital Double, Character Creation, Modeling, Texturing, Rigging, Shading
Campaign: Burberry Monogram 2021
Partner: Frederik Heyman
Burberry - Digital Double and Character Creation
Mimic Productions partnered with renowned artist Frederik Heyman and Burberry to create a stunning, photorealistic digital double of iconic artist/performer Naomi for the Monogram 2021 campaign. Utilizing core character creation services including modeling, texturing, rigging, and shading, Mimic ensured the digital human met the campaign’s unique, high-fashion, and visually arresting cinematic standard. This collaboration showcased cutting-edge digital double technology to bring a surreal, artistic vision to life.
Overview
Burberry campaign required flawless 3D execution to realize a unique artistic vision. Mimic Productions was entrusted with building "the face" of the campaign: a hyper-realistic digital double of artist/performer Naomi. Our role focused purely on expert character creation services, including meticulous high-fidelity modeling, detailed texturing, robust rigging, and cinematic shading. We ensured the digital asset seamlessly integrated into Heyman’s striking artistic direction. This project highlights our foundational expertise in creating photorealistic digital doubles for leading global brands.
Campaign Experience
The creation of a high-fidelity digital double of Naomi was central to the success of the Frederik Heyman x Burberry Monogram 2021 campaign, leveraging Mimic Productions' precise character creation expertise. Our focus on detailed modeling and realistic texturing captured every nuance of the artist/performer's likeness, resulting in a digital human of unparalleled quality for the high-fashion context.
Mimic Productions ensured the digital asset was production-ready through meticulous rigging and advanced shading techniques. This technical foundation guaranteed that the digital double was fully capable of receiving complex animation data (performed by partners), enabling the expressive and lifelike performance required for Frederik Heyman’s signature cinematic storytelling.
By specializing in core digital double services—specifically modeling, texturing, rigging, and shading—Mimic Productions provided the essential building blocks for the campaign’s final look. This concentration of expertise demonstrates our dedication to delivering the highest quality photorealistic digital human technology assets for demanding and visually innovative projects.
Mimic’s Contribution
Digital Double
We delivered a hyper-realistic digital avatar, focusing entirely on the asset creation itself. This digital double was the essential foundation that partners utilized for subsequent animation and integration, showcasing our specialization in creating technically perfect and visually stunning digital human technology.
Modeling and Texturing
Mimic Productions was responsible for the high-resolution modeling and meticulous texturing of the photorealistic digital double of artist/performer Naomi. Utilizing high-fidelity 3D scanning data, we captured every detail of the likeness, which is crucial for authentic character creation in a high-fashion campaign.
Rigging and Shading
Our team performed the necessary production-ready rigging and advanced cinematic shading for the digital avatar. This technical work ensured the digital double was prepared for complex animation workflows by partners, guaranteeing realistic deformations and material response under any lighting conditions.
Watch & Behind‑the‑Scenes
Credits
Client:
Burberry
Mimic Role
Creative Partner:
Frederik Heyman
Technology Partners
Digital Double, Character Creation, Modeling, Texturing, Rigging, Shading
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Platform
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