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Project Details
Project Details
Release: 2021
Client: SorryWeCan
Artist/Performer: Bejby Blue
Services: Facial Rigging, 3D Modeling, Digital Character Development, Character Rigging
Campaign: Bejby Blue Character Launch
Format: Digital Character / Virtual Influencer
Bejby Blue - Facial Rigging and Digital Character Development
It was a privilege to collaborate with SorryWeCan to bring the vibrant Bejby Blue digital character to life. Through specialized Facial Rigging and 3D Modeling, our team supported the creation of an expressive digital persona capable of delivering nuanced, emotionally resonant performances.
Overview
We were thrilled to partner with the creative team at SorryWeCan to assist in the final realization of Bejby Blue. Our studio focused on the technical artistry of Facial Rigging, ensuring that this unique digital character could communicate with the same depth and subtlety as a human performer.
Supporting the vision for Bejby Blue required a delicate balance of technical precision and creative empathy. By integrating advanced Digital Character Development workflows, we aimed to provide a foundation that allows the character to engage with audiences across various digital platforms and real-time environments.
Project Experience
Refining the technical framework for the Bejby Blue project involved a meticulous Facial Rigging process to ensure every smile and subtle glance felt grounded in reality. This collaborative effort focused on optimizing the character's geometry to support high-fidelity movements in a real-time production pipeline.
The Artist/Performer behind the character's movements required a rig that could translate human emotion without loss of detail, which we achieved through bespoke Digital Character Development. Working alongside the SorryWeCan team allowed us to tailor the facial mechanics to specifically match the energetic personality of Bejby Blue.
The final impact of the Bejby Blue campaign highlights a seamless blend of art and technology, where our 3D Modeling and rigging contributions resulted in a character that truly connects with her audience. This partnership successfully created a production-ready asset capable of delivering expressive, emotionally rich performances for years to come.
Mimic’s Contribution
Facial Rigging:
Our team focused on elevating the realism and emotional accuracy of the character, crafting a rig that maintains natural skin response and mouth behavior even during extreme expressions.
3D Modeling & Sculpting:
Supporting the artistic vision of SorryWeCan, we refined the character's geometry to ensure that the aesthetic of Bejby Blue remained consistent and high-fidelity across all technical deformations.
Digital Character Development:
We polished the rigging systems to ensure the character was fully optimized for real-time use, providing a production-ready asset capable of maintaining a believable likeness in any digital environment.
Project Highlights
Credits
Client:
SorryWeCan
Mimic Role
Creative Partner:
N/A
Technology Partners
Facial Rigging
3D Modeling
Rigging Creative
SorryWeCan
Platform
N/A
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