.png)
Project Details
Project Details
Release: 2020
Client: Suck und Bratwurst
Services: 3D Modeling, Texturing, Lookdev, Rigging, Digital Asset Creation
Campaign: Balmain Bags
Format: Digital Asset for Advertising
Balmain - Digital Fashion & Asset Creation
We were thrilled to collaborate with the visionary creative studio Sucuk & Bratwurst to produce a hyper-realistic 3D Asset for the Balmain 1945 campaign. It was an honor to support their unique aesthetic by providing high-fidelity Digital Fashion assets, including modeling, texturing, and rigging for this iconic luxury piece.
Overview
It was an incredible experience to partner with the innovative team at Sucuk & Bratwurst for the Balmain x Sucuk & Bratwurst: 1945 project. Our goal was to facilitate their surreal and architectural creative direction by delivering a poseable, studio-quality Digital Double of the Balmain 1945 bag.
Supporting the director's vision meant balancing the avant-garde style of the campaign with the strict craftsmanship requirements of a heritage fashion house. By focusing on Asset Creation that prioritized both form and function, we helped bridge the gap between physical luxury and digital artistry.
Project Experience
To achieve the precision required for the Balmain x Sucuk & Bratwurst: project, our team focused on a meticulous 3D Modeling workflow that captured the specific link-density of the gold chain and the intricate "B" logo. This technical foundation ensured the asset remained visually consistent across the campaign's complex digital environments.
Working alongside the creative leads allowed us to treat the bag as the primary Artist and Performer, developing a bespoke rig that allowed the leather to fold and stretch with organic realism. This focus on Digital Fashion movement ensured that the product's "performance" within the labyrinthine visuals felt fluid and intentional.
The final impact of the Balmain x Sucuk & Bratwurst: collaboration was a seamless visual narrative where Asset Creation met high-concept art, resulting in a striking digital advertisement. The high-fidelity renders allowed the product to stand out as a centerpiece within the surreal CG landscape designed by Sucuk & Bratwurst.
Mimic’s Contribution
3D Modeling & Topology:
Our team was privileged to translate Balmain’s physical craftsmanship into the digital space, focusing on clean topology and precision geometry. By meticulously modeling the signature chain links and hardware, we ensured the 3D Asset maintained its luxury weight and structural integrity in every frame.
Texturing & Lookdev:
Supporting the campaign's high-fashion aesthetic involved a deep dive into material realism, from the subtle grain of the leather to the highly reflective gold finish of the clasp. We utilized advanced Asset Creation techniques to ensure the textures reacted dynamically to the surreal lighting environments created by Sucuk & Bratwurst.
Technical Rigging:
To bring the "1945" bag to life, we developed a specialized rigging system that focused on the organic behavior of luxury materials. This allowed the bag to function as a digital Artist and Performer, with specific controls for the leather folds and chain movement that perfectly complemented the campaign’s abstract choreography.
Project Highlights
Credits
Client:
Sucuk & Bratwurst
Mimic Role
Creative Partner:
Sucuk & Bratwurst
Technology Partners
3D Modeling
Textures
Rigging
Asset Creation Creative
N/A
Platform
N/A
We don’t make dreams come true. We make them real.
If we can bring a legend from the archives into the world of AI, we can certainly elevate your brand story. Let’s create the next iconic moment together.